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Images by Frances Iacuzzi Photography

Real Kids Shades was honored to be a part of the The Buzz Girls Mommy Edition event presented by Baby Einstein and Quinny, hosted by Lindsay Sloane and Marla Sokoloff at the Station at the W Hollywood!

Attendees included actresses Lindsay Sloane, Marla Sokoloff, Mary Elizabeth Ellis, Devon Odessa, Sienna Guillroy and Andrea Bendewald as well as stylist Anya Sarre and executives from 90210, UTA, Geffen Playhouse, The Walt Disney Company, The Grudge, Endemol, ESPN and Anonymous Content.

Guests took home Real Kids Shades in a variety of styles and colors for their little ones. Real Kids Shades are known for their protective, fun, and kid-approved sunglasses that offer 100% UVA and UVB Protection.

Gift bag photo by 

To learn more and view additional pictures, visit!

While most children’s sunglasses are merely for show and offer very little protection from the sun’s harmful rays, Real Kids Shades offer complete protection for little ones. Created exclusively for kids of all ages, Real Kids Shades are designed to properly fit a child’s face and are shatterproof/impact-resistant to fit with their active lifestyles.  Affordably priced at $15 to $20 and $35 to $40 for specialty sports shades, Real Kids Shades are made of durable, quality materials to ensure 100% of harmful UV rays are blocked. Styles start in sizes 0 to 24 months and go up to age 12.

With a mission to protect children’s eyes and to educate the public on the dangers of “toy” sunglasses, Real Kids Shades has worked with pediatric opthalmologists for optimal fit, comfort, and safety. With a goal of having children’s shades viewed as a year-round necessity rather than a summertime accessory, Real Kids Shades hopes to educate the public on common misconceptions that can lead to permanent eye damage.

“The truth is, wearing cheap toy sunglasses can actually do more harm to a child’s eyes than not wearing anything at all,” said Real Kids Shades Vice President Lisa Medora. “Shaded lenses without 100% UVA/UVB protection will relax pupils, causing them to dilate and let MORE harmful radiation into children’s eyes.”

Like all Real Kids Shades, My First Shades provide 100% protection from the sun and feature a soft, adjustable neoprene band to ensure they are comfortable to wear and stay put. Available in sizes infant (0 to 24 months) and toddler (2 to 5 years), My First Shades come in a wide array of bands with complementary frames in solids and prints- including Green Frogs, Blue Flames, and Pink Daisy- and are affordably priced at $14.99.

A cute pairing for summertime is the new sunhat and sunglass combo pack, featuring a sun hat with a Velcro® closure chin strap, a wide brim that shades the entire face and offers UPF 50 sun protection as well as matching wrap-style My First Shades, available in pink and blue, $28.99.

For older kids, the Flex Shades feature classic temples and flexible rubber frames. No need to worry about them snapping in two- the rubber makes these shades super bendable! Available in a fashionable Jackie O style for girls and a sleek, sporty style for boys, Flex Shades are $14.99. Also, the new Flex Duo shades feature two complementary colors for twice the style.

Real Kids Shades’ rigorous product testing program assures all of their shades are CPSIA Compliant, CE Certified, and FDA Approved to provide 100% UVA and UVB protection. To learn more about Real Kids Shades and view their product offerings, visit

Real Kids Shades, the premier protective sunglasses for children, have been selected as a finalist for the 2012 Cribsie Awards! One of six brands nominated by voters and handpicked by the Cribsie selection committee in the category of “Grooviest Statement Shades,” Real Kids Shades will join other top children’s brands vying for the prestigious awards in their respective categories this spring.

The Cribsie Awards are the definitive award for the children’s industry, hosted by major parenting sites StrollerTraffic and A-List Mom. This year’s judges include industry insiders Sabrina James, style editor of Parenting Magazine, and TheBabyGuyNYC Jamie Grayson, baby gear guru. The annual Cribsie Awards are a forum for opinionated moms to elect their favorite brands and services from a curated list of best-of-the-best finalists- including Real Kids Shades.

Real Kids Shades is a leading maker and provider of sunglasses for children. By advocating sun safety through their Safe Eyes Everyday program, RKS helps parents provide serious sun protection for babies, toddlers, and kids up to age 12. All Real Kids Shades provide comfort, durability, and safety. Their rigorous product testing program assures all Real Kids Shades are CPSIA Compliant, CE Certified, and FDA Approved to provide 100% UVA and UVB protection. To learn more, visit

Voting for the Cribsie Awards finalists begins February 21 and ends March 16, 2012. To learn more and cast your vote for Real Kids Shades, visit


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