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apetiteow This weekend we’ll be in New York City to see Oil & Water rainwear grace the PetiteParade runway! This show will mark Oil & Water’s one year anniversary since officially launching last autumn at PetiteParade. We hope to see you there! Oil & Water goes on Saturday at 5 p.m. at Bath House Studios in the East Village. Here’s the complete schedule: aowpp Oil & Water will also be exhibiting at ENK Children’s Club the following days at the Javits Center, visit them at Booth #8553 for upscale rainwear for girls!  aow1



Ethereal luxury children’s fashion label ShoSho Bella recently made their successful U.S. debut at the August 2014 ENK Children’s Club in New York City. Hailing from the United Arab Emirates, founder/designer Sarah Khamis seamlessly blends uncomplicated couture touches with timeless silhouettes for girls aged 2 to 14 years. Already making waves in her native country, Khamis has now set out to provide stylish, exquisitely crafted couture dresses for style-savvy young girls worldwide.

“The dresses speak for their mellow glamour and are designed with the purpose to flatter and create a story every time they are worn,” said Khamis, a mother of two who resides in Abu Dhabi. “Our brand aesthetic can be best summed up as dreamy, expressively cute, fairytale princess-like feeling.”


Special attention to detail is visible in every ShoSho Bella dress, from expert draping, high-quality, textured fabrics that are soft to the touch, fanciful embellishments including feathers and rosettes, to lace overlays. Khamis’ discerning eye oversees all aspects of sourcing, design, and production in Dubai, a cosmopolitan city known for high-end fashion. Her goal for ShoSho Bella is to touch hearts with her dresses across the world, adding an extra level of quality customer service and care with each creation.

From pageants to princess parties, ShoSho Bella’s designs are ideal for special occasions. Feminine but not overdone, ShoSho Bella uses an artisanal attention to detail to create dresses that gracefully flow and turn heads.


The spring/summer ShoSho Bella collection is a delightful mix of garden florals, a show-stopping ‘20s Great Gatsby-inspired style complete with a feathered skirt, chic Parisian-influenced frocks, and classic gowns with unexpected details. The autumn/winter collection features dreamy winter whites, understated silver and golds, tiered tulle, ruffles, and classic babydoll silhouettes.

These heirloom-quality dresses are available at and select boutiques.


We are heading to the Big Apple for the shows! We’ll be dividing our time between Playtime New York (August 2-4) and ENK Children’s Club (August 3-5) and would love to meet up if you are in town- send us an email to coordinate!

Here’s the rundown for our clients exhibiting at ENK Children’s Club:

Go Gently Baby organic clothing at Booth #2109

Livie & Luca footwear at Booth #1711

Oil & Water rainwear (below) at Booth # 1918

New Client ShoSho Bella couture clothing (pictured above) at Booth #3163


We’ll be live-tweeting and Instagramming at the shows for the inside scoop- follow us at and!

To learn more about the shows and plan your visit, go to and



Oil & Water rainwear is featured in the January/February 2014 issue of Vogue Bambini! The fashion-forward rainwear company was selected for the October runway show for PetiteParade in NYC. The creative vision of Oil & Water is to cover girls in style, enhancing her inner fashionista with raincoats, jackets and ponchos as stylish as the clothes underneath. View the entire collection at

To learn more, visit




We attended Playtime New York and ENK Chidren’s Club this weekend in NYC- we loved seeing the creativity of up and coming designers as well as established favorites.

Take a peek at our coverage on Instagram at


Photo by

We headed to the Big Apple for ENK and Playtime New York, plus a fun photo shoot collaboration with Babiekins Magazine, Matilda Jane Clothing, and Livie & Luca!



To view more photos from our trip, visit

This Saturday, June 2, Delicate Raymond will open their first pop-up shop on the LES at 179 Orchard Street. The shop, which runs through August 14, will feature customizable DIY jewelry and readymade accessories, including monogram necklaces, dainty charms, vintage finds, and more.

In its seventh year of business, the formerly LA-based brand known for their delicate designs is seen on Carrie Underwood, Miley Cyrus, Mischa Barton, and countless other Hollywood starlets. Delicate Raymond’s jewelry has been featured in the pages of Lucky, InStyle, Redbook, People StyleWatch, and Life & Style magazine, to name a few.

On Thursday, June 14, the Delicate Raymond Pop-Up will host a special VIP Press Reception from 4 p.m. to 8 p.m. where editors are welcome to come and create a custom monogrammed jewelry piece and preview Delicate Raymond’s latest designs. To RSVP, please email with your estimated arrival time. Light refreshments will be served.

Starting June 2, the shop will be open 7 days a week, noon to 8 p.m., and is located at 179 Orchard St. between Houston & Stanton. To learn more about Delicate Raymond and view the collection, visit


YellowBrck is a new location-based social network mobile application created for moms and dads on the go. By downloading the free YellowBrck Iphone/Ipad app in the App Store, parents can easily share their activities and locations with friends and other parents, as well as score special savings incentives from retailers.

YellowBrck was created as a way to connect parents, help them share tips on ways to keep their children entertained, and learn about the latest family spots and events nationwide. By checking into YellowBrck on a regular basis, users are able to earn discounts and rewards from their favorite retailers.

YellowBrck emphasizes the social aspect, allowing parents to meet up with nearby parents, keep tabs on what activities their friends are doing, and discover family-friendly places in their neighborhood. An impromptu playdate at the park or a last-minute trip to the museum is easily shared on YellowBrck for others to join in.

Parents are also able to check-in for everyday tasks pre-listed on the app, including potty training and getting dressed, with the chance to “win” virtual stickers and real world savings from online and brick & mortar retailers, including Totsy, Ecomom, Dapple, Abe’s Market, Torly Kid, and many more.

Founded by New York City father of three (soon to be four) Eli Mandelbaum and expectant father Alan Freeman, the YellowBrck app can be downloaded for free on Itunes at To watch a YouTube demonstration on how YellowBrck works, check out:  To learn more, visit

We’re heading to New York City this weekend! We’ll be at ENK Children’s Club, March 6-8 at Javits Center, with our clients A.Bird, Livie & Luca, and Right Bank Babies as they show store buyers their Fall/Winter ’11 designs.

If you will be attending the show, please stop by our booths:

A.Bird: Booth #7819

Right Bank Babies: Booth #7817

Livie & Luca: Booth #9034

To learn more about the show, visit

Our newest client, Nomie Baby, is a collection of problem-solving products for parents developed by Manhattan mompreneur Katie Danziger. After a messy spill on her youngest daughter’s “do not machine wash” car seat cover, Katie realized there was a need for machine washable, waterproof covers that were reasonably priced. Nomie Baby was born! Launched in 2008 with the machine washable car seat cover, retailing for $36-$40, Nomie Baby now offers snuggly stroller blankets, $39.95-$48.95, and their latest product, strittens, at

Strittens are special stroller handle mittens designed to attach to any stroller type (including jogger and umbrella styles) so you no longer have to stroll with freezing hands due to lost or forgotten mittens. Retailing for $30 a pair, the one size fits all strittens feature a wind-resistant outer layer, a warm fleece lining, and are machine washable and dryer friendly. Perfect for those upcoming chilly winter walks, strittens are available in gray/black and gray/pink shades.

“I was always either forgetting my mittens, or they were in a different coat’s pocket,” said Katie, a mother of three. “I wanted something that was always there to keep my hands cozy and warm, and easy to slip my hand in and out of to make a call or do something with my child.”

With all Nomie Baby products retailing for under $50 and designed to make life easier, they make an ideal gift for the holidays. Nomie Baby’s car seat covers are available in an array of colors and come in infant/baby and toddler sizes. Special Velcro openings make installing the cover a breeze- you don’t even have to take the car seat out of the car. Other kid-friendly features include: super soft fabric comforts and calms the child, absorbent padding, and the elastic edges fit most car seat brands. Nomie Baby’s “cozy up” stroller blankets are available in infant and toddler sizes in purple and royal blue colors and feature a wind-resistant outer layer with cozy fleece lining. The blanket zips around the child to ensure they are warm and toasty- great for long car trips during the holidays.

Inspired by Katie’s youngest child’s extended stay in the NICU, Nomie Baby proudly donates 10 percent of their profits to help premature babies in NICU.

Nomie Baby products are available to purchase online and select boutiques nationwide, including Albee’s and Citibabes in New York City. To learn more about Nomie Baby, please visit


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