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Wee Rascals is a new children’s brand featuring historical heroes and heroines on casual cool clothing. Highlighting true legends in history, from Joan of Arc to Johnny Appleseed, Wee Rascals is a welcome alternative to mass market superheroes and cartoon characters. Wee Rascals aims to redefine the meaning of heroes with printed tees, tanks, and bodysuits for the wee ones from 3-6 months up to size 12. Select tees are made from organic cotton, and all styles are unisex and proudly made in the USA, retailing from $25 to $28 at


Wee Rascals is a labor of love for moms Kylie Clayborne and Elizabeth Rich, who launched Wee Rascals in March 2014 in Austin, Texas. Inspired by an image of Johnny Appleseed in her son’s folktale book, Clayborne set out to share real heroes with boys and girls nationwide while consciously manufacturing in the United States. All Wee Rascals designs are printed direct to garment or screen-printed in Austin to assure high quality and ethical labor practices.


In a pop culture-saturated world, Wee Rascals favors history-making men and women of substance, including Susan B. Anthony, Abraham Lincoln, Isaac Newton, and Davy Crockett. Baby raglan tees are coming soon, as well as brand new hero and heroine prints! To learn more, please visit



Up-cycled, reclaimed children’s clothing label Salvage Maria will make its Pop-In@Nordstrom nationwide debut this Friday, September 12. The month-long event is part of an ongoing series of themed pop-up shops curated by Olivia Kim, Nordstrom’s Director of Creative Projects, showcasing an eclectic mix of rising stars in the design world. Salvage Maria, a “tragically hip” collection that launched earlier this year in Los Angeles, uses a mix of salvaged and new fabrics to create ready-to-wear looks for style-savvy kids. Available at select Nordstrom locations nationwide and online, the eco-friendly-themed Pop-In will feature their distinctive handmade fringe vegan leather jackets, hand-distressed jean jackets, fringed vests, and reworked vintage tees.

Proudly made in Los Angeles, Salvage Maria’s mission is to breathe new life into old favorites. A few years ago, designer Janeesa Joseph was inspired by a friend who made her sons’ play pants out of her husband’s old t-shirts and decided to try her hand at up cycling her own creations. She quickly received custom orders and a warm reception for her reclaimed, handmade styles. Busy after the birth of her son, Janeesa put Salvage Maria on the backburner, hoping to revisit her passion project when her son started preschool. The tragic death of Janeesa’s younger brother on Christmas Eve was the catalyst for reviving Salvage Maria as a way to honor her brother’s memory.

“My mother Maria had packed some of his clothes to be donated,” said Janeesa, a native of Dallas, Texas, with Mexican heritage. “Fortunately, I was able to save some t-shirts and other pieces. With what we had, we designed tees, pants, cardigans, and pajamas for my little guy. We also set aside some of his other items for my sisters whenever they have children. It was bittersweet, intimate, and such a special process. It truly encompassed on a personal level the power of ‘Salvage Maria.’”


Every Salvage Maria piece is proudly made in Los Angeles from salvaged, upcycled, reclaimed, and new fabrics carefully chosen by Janeesa and Maria, who occasionally travels to Mexico to source unique fabrics. Salvage Maria works closely with local vendors to ensure keepsake-quality designs and they also take custom orders, reinventing customers’ personal pieces for their little ones.

Just a few short months after their February 2014 launch, Salvage Maria was handpicked by Olivia Kim via Instagram to sell their one-of-a-kind creations at 8 flagship Nordstrom locations, including Seattle, San Francisco, and Dallas, and online at from September 12 to October 12. Salvage Maria will be offering special giveaways at all 8 locations as well.


To learn more about Salvage Maria and the Pop-In@Nordstrom, visit and

Thank you for featuring Go Gently Baby, Children’s Retail Today!

Children's Retail Today

080514_CRTPost_GoGentlyBaby_rompersMade in California with a left coast vibe to match.

Sweet, simple style with a little edge, Go Gently Baby creates Earth-friendly apparel for children made from organic cotton and sustainable fabrics as well as water based inks and low impact dyes. A hit with babies and children, all of Go Gently Baby’s soft jersey clothing is constructed in Los Angeles, CA.

The company’s vision on how to make a difference:

  • Teach your children to love others
  • Be kind to the Earth
  • Go Gently on your journey through life

080514_CRTPost_GoGentlyBaby_sweatshirtsGo Gently Baby uses as many sustainable business practices as possible, including using left-over fabric remnants each season, recycled paper hang tags and bio-degradable garments bags. The company sources the finest organic fabrics, uses certified eco-friendly dyes and water based inks.

View the entire collection at

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The summer issue of B3 Caribbean Magazine is out and features Go Gently Baby‘s canary yellow jumpsuit! B3 Caribbean Magazine is an exclusive publication, the first of its kind in the region that celebrates the modern baby and child parenting lifestyle. b3 is a regionally and globally relevant resource and go-to-guide for everything ‘Bump, Baby and Beyond.’

Made of certified organic cotton in Los Angeles, Go Gently Baby‘s soft jersey clothing is a hit with babies & children. To view their entire collection and their summer sale, visit

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Warmer weather and summer style is on the way, and Pregnancy & Newborn Magazine‘s June issue offers a few fashionable outfits for the wee ones.  Go Gently Baby‘s sweet romper and airy pants, made from breathable organic cotton, are perfect for keeping kids comfortable and active on hot summer days, available at  Nosilla Organics’ palm tree-accented button-down is a cheeky look for lounging poolside, find it at

Visit for more scoop on summer style!


Voting for the Earnshaw’s Earnie Awards is underway and we’re happy to announce three of our clients are listed in their respective categories- Livie & Luca, Go Gently Baby, and Oil & Water

Hosted by Earnshaw’s magazine and sponsored by First Candle, the Earnie Awards honor outstanding brands in the children’s industry, as voted by the retail community. Since the Earnies are the only awards program voted on by industry experts, winning an Earnie Award signifies a valuable mark of recognition from the retail community.

Clients are listed for:

Oil & Water: Best New Brand

Livie & Luca: Best Footwear

Go Gently Baby: Best Made in the USA Brand

Cast your vote at today- voting closes June 1.

Go Gently Baby was featured on Pix11’s morning news Earth Day segment! Organic and sustainable, Go Gently Baby walks the walk when it comes to treading lightly on our planet by responsibly manufacturing in Los Angeles using only the finest 100% organic cottons and reusing materials whenever possible. To learn more about Go Gently Baby‘s stylish green mission, visit

New York’s WPIX-TV (Channel 11), is the flagship station of The CW Television Network, and is seen in over 10 million homes through over-the-air and satellite distribution. Learn more at


In 2007, Go Gently Baby set out to create an organic, sustainable, and fashion-minded children’s clothing brand that reflects their message of “going gently.” By making a gentle impact on the earth with their eco-friendly practices- from using recycled paper hangtags to recycling leftover fabric remnants- Go Gently Baby embodies their philosophy in big and small ways.

Proudly made in the USA, Go Gently Baby sources only the finest certified organic fabrics to design simple yet stylish garments for infants, toddlers, and children up to 8 years old. Initially an infant-only brand, Go Gently Baby quickly expanded to meet the demand for kids fashion at reasonable price points with the added bonus of being made from organic cotton. While many brands outsource to other countries and have little quality control, Go Gently Baby keeps it local by manufacturing in the heart of Los Angeles.


Go Gently is all about making decisions that seem ‘right’ and doing right by our world, our communities, and those within our path,” said Kristin Coia, owner/designer. “We think it’s important to not just exist as a clothing brand but to set forth with thoughts and ideas about how to make a difference.”

In addition to earth-friendly practices, Go Gently Baby focuses on creating timeless designs with a touch of edge for boys & girls. From soft jersey jumpsuits to sweet A-line dresses, Go Gently is all about classic silhouettes, mix & match separates, and comfort for the little ones. Their attention to gentle kindness and sustainable fashion has garnered the attention of The Martha Stewart Show, DailyCandy, and Pregnancy & Newborn Magazine, to name a few.


To learn more about Go Gently Baby, visit

From giraffes to dreamy clouds, Sweet Spud has introduced fresh new designs to their collection of super soft organic cotton infant clothing. Sweet Spud’s newly added long-sleeved toddler tees, $26 retail, feature thoughtful quotes with lush graphics, including Irish poet William Butler Yeats’ “Tread softly because you tread on my dreams.”

Proudly made in the USA using certified organic cotton and water-based, phthalate-free inks, the Sweet Spud collection includes coordinating infant bodysuits, toddler tees, yoga style pants, and knot caps in sizes newborn to 6T.

Need an eco-friendly baby gift? Sweet Spud’s goods come delivered in a gift-ready 100% recycled/recyclable box and wrapped in tissue paper that is made of 100% recycled fibers; both are made in the U.S.A.

After meeting rigorous standards, Sweet Spud recently received Green America’s Seal of Approval from Sweet Spud’s apparel is reasonably priced from $13 to $27 at

Sweet Spud is introducing their brand new green toddler tees and long-sleeved bodysuits, rounding out their collection of knot caps, short-sleeved bodysuits, and yoga pants. Retailing from $13 to $24, Sweet Spud’s collection of earth-friendly baby wear is proudly made in the USA using certified U.S. organic cotton.

Using only eco-friendly, low-impact dyes and water-based inks for all screen printing and coloring, Sweet Spud features enlightening quotes and graphics designed to be thought-provoking and inspiring. “With our thoughts, we make the world” and “Sleep is the best meditation” are a sampling of their sweet messages.

Enjoy 10% off with the code “spudpromo10” at


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