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EyeWorks - 210

Children’s Eyeworks is a new online destination for infant, children, and teen eyewear that focuses on providing stylish, quality prescription and non-prescription glasses for families. Created by a Bay Area optician and new mom, Divina Helene, ChildrensEyeworks.com offers an array of fashion-forward frames from respected brands including Lafont Paris and Swing, with prescription lenses starting at a reasonable $55.

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By catering specifically to children’s unique eyewear needs, Children’s Eyeworks is able to give families competitively-priced glasses and personalized customer service. Using her expertise as an optician and background in the family business- her family has run the popular eyeglass store Rims & Goggles of San Francisco for 40 years- Divina is able to carefully select the best eyewear for every situation.

From soft, hinge-less prescription glasses for toddlers on the go to protective polycarbonate sunglasses for everyday wear, Children’s Eyeworks stocks an impressive selection striking the perfect balance between style and function. Divina is able to serve as a “virtual stylist” for parents and children choosing their eyewear.

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“Bold, iconic shapes are all still very big this year, especially with sunglasses- think round, wayfarer-like, or aviator,” said Divina, when asked about upcoming fall eyewear trends. “Classic shapes like oval, round, or butterfly are staples in children’s eyewear and will be seen time and time again.”

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Divina, a licensed optician, is available for expert insight on children’s eyewear, including how to choose your child’s first pair of glasses, finding the correct style, and how to pick the right pair of sunglasses for 100% U.V.A./U.V.B. protection.

To learn more about Children’s Eyeworks and view their eyewear selection, please visit www.childrenseyeworks.com.

Real Kids Shades, the premier protective sunglasses for children, have been selected as a finalist for the 2012 Cribsie Awards! One of six brands nominated by voters and handpicked by the Cribsie selection committee in the category of “Grooviest Statement Shades,” Real Kids Shades will join other top children’s brands vying for the prestigious awards in their respective categories this spring.

The Cribsie Awards are the definitive award for the children’s industry, hosted by major parenting sites StrollerTraffic and A-List Mom. This year’s judges include industry insiders Sabrina James, style editor of Parenting Magazine, and TheBabyGuyNYC Jamie Grayson, baby gear guru. The annual Cribsie Awards are a forum for opinionated moms to elect their favorite brands and services from a curated list of best-of-the-best finalists- including Real Kids Shades.

Real Kids Shades is a leading maker and provider of sunglasses for children. By advocating sun safety through their Safe Eyes Everyday program, RKS helps parents provide serious sun protection for babies, toddlers, and kids up to age 12. All Real Kids Shades provide comfort, durability, and safety. Their rigorous product testing program assures all Real Kids Shades are CPSIA Compliant, CE Certified, and FDA Approved to provide 100% UVA and UVB protection. To learn more, visit www.realkidshades.com.

Voting for the Cribsie Awards finalists begins February 21 and ends March 16, 2012. To learn more and cast your vote for Real Kids Shades, visit www.cribsieawards.com.

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