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Livie & Luca received recognition from Women’s Wear Daily’s Footwear News publication as “Best of Kids” for their charitable efforts. Their mission to spread joy has meant giving back to their community, including building two playgrounds in the Bay area!
To view the entire issue, visit here.
Exciting news from Livie & Luca– they have announced plans to build a second playground in the Bay area! On June 17th, Livie & Luca is releasing limited quantities of multicolored Petal shoes to fund the construction of a much-needed playground in a disadvantaged neighborhood of Richmond, California.
From Livie & Luca:
At Livie & Luca we are strong believers in the importance of play. We feel it should be a basic right for children to have access to safe and stimulating play spaces no matter where they live. The biggest way we can make an impact is by focusing in on communities where the investment of our time, money, and ourselves will make a difference.
Last year we built a playground near the Iron Triangle in a struggling neighborhood of Richmond, California. You’ll now see members of this community sitting on park benches under the new trees watching their children climbing, swinging, playing soccer, and skateboarding. A recent neighborhood report has shown crimes rates in the surrounding buildings have fallen by 20 percent. It was such an honor to work alongside the City of Richmond and the community in this revitalization effort.
We realize our work in Richmond is not done and we would like to continue our mission to foster play by building another playground in the area. The City of Richmond partnered with us to locate the community of Parchester Village, just outside the city of Richmond, because it was a place we felt could be most impacted by our efforts.
Parchester is a predominantly African American community that was built in 1949 as the first residential development in Richmond after WWII temporary housing was torn down. At first glance, Parchester feels like a place that’s been forgotten, with its high crime rate, potholed streets, and barred windows, but underneath there is a richness of spirit and memory in the long-time residents.
We’ve gotten to know a few of the locals who talk with great pride about the vibrant and safe town Parchester used to be, and their efforts to keep its heart beating. A local minister speaks of how they used to fish and swim at Breuner Marsh with the feeling of safety and freedom. A woman who currently runs the only community garden in Parchester also drives around the neighborhood with her husband to offer free lawn mowing services to its residents. These residents, and others, believe that a beautiful park and playground can bring people out of their houses again and encourage the rebuilding of that energized and happy community they once knew.
As with the last playground, we’ll have a Design Day where the entire community can give input on what they would most like to see at their park. So far, a pleasant area to picnic, tetherball courts (tetherball used to be a big deal in this community!), and dugouts for the current baseball field are on the list. We also plan on making the park a place for people of all ages, equipped with many types of sensory experiences.
When you buy a pair of these early release, multicolored Petals, you will help to bring hope and joy to the residents of Parchester- 100% of the proceeds will be used to fund this playground build. Starting June 17, these limited edition Petals will be sold exclusively at www.livieandluca.com.
Bay area footwear company Livie & Luca is gearing up to help build a playground in Richmond, CA, on October 26. Inspired by their motto to “spread joy” and their focus on social responsibility, Livie & Luca set out to fund a children’s playground in an underserved area of their community. Together with 100 volunteers from the City of Richmond, Pogo Park, KABOOM!, and local residents, the Livie & Luca team will help build a safe, enriching playground for children of all ages and abilities in just one day.
The new playground at Belding Garcia Park will provide over 1,100 children in Richmond with updated equipment and a fresh design based on children’s drawings. With 150 playground builds slated for 2013 alone, the national non-profit KABOOM! is dedicated to building playgrounds to keep children active and healthy
This will be the first collaboration for a playground build for KABOOM! and Livie & Luca, a popular shoe brand for children and women devoted to giving back. Each month, Livie & Luca donates 10 percent of their online sales to rotating charities, and founders Mitzi Rivas and Amie Garcia have long had the goal to fund a playground accessible for all children.
“There were several criteria that were important to us,” said Mitzi, a mother of two who started Livie & Luca in 2006. “The playground should be accessible to and provide sensory input for all children, including those with disabilities, that it promote health and wellness, that is be sustainable in the broadest sense, and that its components be as natural as possible.”
The playground build will start at 8:30 a.m. on Saturday, October 26, at Belding Garcia Park, 515 15th Street, Richmond, CA 94804. A ribbon-cutting ceremony will take place at 2:30 p.m. to dedicate the new play area.
To learn more about the project and Livie & Luca, please visit www.livieandluca.com.
Just in time for holiday gift guides, Livie & Luca’s whimsical, nature-inspired fall/winter collection is now available. Featuring brand new cadet boots and ruche Mary Janes styles along with their classic favorites such as Woodland and London boots, shoes retail for $45.50 to $47.50 and are available in sizes 4 to 13 at http://www.livieandluca.com.
Each style features Livie & Luca’s trademark attention to darling details, including animated elephants, puppies, rainbow buttons, blossoming flowers, and chirping birds– there’s a style for every child on your gift list. Shoes come in shoe boxes ready for gift-giving.
A gift from Livie & Luca also gives back: Dedicated to helping locally and globally, Livie & Luca has also partnered with Art for Humanity to donate shoes to needy children in Honduras. Children who would otherwise not have shoes to walk to school are given gently-worn Livie & Luca shoes, helping to prevent soil-borne infections caused from walking barefoot. To learn more about this worthy cause, visit www.artforhumanity.org.
To learn more about Livie & Luca and view the collection, visit www.livieandluca.com.
In an effort to give back and help children affected by the devastating earthquake in Haiti, Magnolia PR will donate 15 percent of all new client retainers to Save The Children, www.savethechildren.org, a charitable organization working to send emergency supplies to hospitals and orphanages in Port-au-Prince.
For more information, please email email@example.com.