In 2007, Go Gently Baby set out to create an organic, sustainable, and fashion-minded children’s clothing brand that reflects their message of “going gently.” By making a gentle impact on the earth with their eco-friendly practices- from using recycled paper hangtags to recycling leftover fabric remnants- Go Gently Baby embodies their philosophy in big and small ways.

Proudly made in the USA, Go Gently Baby sources only the finest certified organic fabrics to design simple yet stylish garments for infants, toddlers, and children up to 8 years old. Initially an infant-only brand, Go Gently Baby quickly expanded to meet the demand for kids fashion at reasonable price points with the added bonus of being made from organic cotton. While many brands outsource to other countries and have little quality control, Go Gently Baby keeps it local by manufacturing in the heart of Los Angeles.


Go Gently is all about making decisions that seem ‘right’ and doing right by our world, our communities, and those within our path,” said Kristin Coia, owner/designer. “We think it’s important to not just exist as a clothing brand but to set forth with thoughts and ideas about how to make a difference.”

In addition to earth-friendly practices, Go Gently Baby focuses on creating timeless designs with a touch of edge for boys & girls. From soft jersey jumpsuits to sweet A-line dresses, Go Gently is all about classic silhouettes, mix & match separates, and comfort for the little ones. Their attention to gentle kindness and sustainable fashion has garnered the attention of The Martha Stewart Show, DailyCandy, and Pregnancy & Newborn Magazine, to name a few.


To learn more about Go Gently Baby, visit