Nohi Kids is a new collection featuring rich, vibrant hues paired with modern, urban-yet-playful graphics for kids aged 2 to 8.  Using a combination of certified organic cotton, bamboo fiber, and spandex for the softest touch, Nohi Kids’ comfortable pieces are perfect for active kids to run and play. Founded in mid-2010, Nohi Kids is the creation of Oakland, CA-based Janel Jones, a veteran childrenswear designer. The fall/winter ’11 collection is a colorful mix including rust long-sleeved tees with motorcycle graphics, teal peacock dresses, and grey guitar hoodies, all affordably priced from $22 to $40 retail at

“I try to design the clothes while keeping in mind how quickly kids grow,” said Janel, who previously co-founded Abe Jones children’s clothing. “For instance, our dresses are made to be dresses first, then tunics over leggings the following year.”

In addition, Nohi Kids incorporates elastic waist and arm details for easy on/off and the inevitable growth spurts. Several Nohi Kids pieces are ideal for mixing and matching, from bubble skirts with leggings and a long-sleeved graphic tee to a sash dress with leggings.

Nohi Kids will also debut their organic Nohi Baby collection this fall, featuring owl, apple, and car prints on bodysuits, yoga pants, and blankets for ages newborn to 18 months. Just like the kids collection, all Nohi Baby fabric is a combination of certified organic cotton, fiber from bamboo, and a touch of spandex to keep it washing well and lasting forever.

The fall collection will hit stores in mid-August and is currently available for pre-order at