YellowBrck is a new location-based social network mobile application created for moms and dads on the go. By downloading the free YellowBrck Iphone/Ipad app in the App Store, parents can easily share their activities and locations with friends and other parents, as well as score special savings incentives from retailers.

YellowBrck was created as a way to connect parents, help them share tips on ways to keep their children entertained, and learn about the latest family spots and events nationwide. By checking into YellowBrck on a regular basis, users are able to earn discounts and rewards from their favorite retailers.

YellowBrck emphasizes the social aspect, allowing parents to meet up with nearby parents, keep tabs on what activities their friends are doing, and discover family-friendly places in their neighborhood. An impromptu playdate at the park or a last-minute trip to the museum is easily shared on YellowBrck for others to join in.

Parents are also able to check-in for everyday tasks pre-listed on the app, including potty training and getting dressed, with the chance to “win” virtual stickers and real world savings from online and brick & mortar retailers, including Totsy, Ecomom, Dapple, Abe’s Market, Torly Kid, and many more.

Founded by New York City father of three (soon to be four) Eli Mandelbaum and expectant father Alan Freeman, the YellowBrck app can be downloaded for free on Itunes at To watch a YouTube demonstration on how YellowBrck works, check out:  To learn more, visit