Today is a special day- one year ago we signed on A.Bird, a then-fledgling children’s clothing brand getting ready to debut their first collection for fall/winter ’10. Molly Payne and Patricia Cammareri met with Adrienne at the Right Bank Babies Shoppe when they were visiting Los Angeles, eager to launch their line of higher end, heirloom-quality clothing.

Completely brand new to the industry, Molly & Patricia knew PR would be essential (and cost-effective) to properly introduce their brand to the media. They sought the guidance of fellow designers, including Ellen Uzarowicz from Right Bank Babies (a longtime client of Magnolia PR), to decide on Magnolia PR as their link to the media & tastemakers. We created a tailor-made package that would address their editorial, social media, and product placement needs while being conscious of their budget.

We’re pleased to share the results of one year of PR for A.Bird– including four magazine covers, several fashion editorials/features, not to mention coverage in many blogs, including People.com’s Celebrity Baby Blog and Babble. Here are a few of our press highlights!

A.Bird graced the covers of Parenting, Earnshaw’s, Hudson’s, and Baby Couture in 2010!

A few of A.Bird‘s magazine press tears:

We were also delighted when Kourtney Kardashian‘s son Mason was photographed wearing A.Bird several times this year:

Public relations has helped take A.Bird to the next level, and we’re happy to be a part of their journey! To learn more about A.Bird, visit www.abirdbaby.com.

To inquire about our PR services, please contact us.

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