Life/Style boutique in the heart of Santa Monica, CA, was featured on 1/17 in the national television show 1st Look.  The segment focused on Eastside vs. Westside LA style and can be viewed here: 


Life/Style is one of the newest retail additions to Santa Monica’s Main Street shopping district, offering men and women’s contemporary clothing, handbags, jewelry, accessories, and home décor.  Opened in May 2008 by mother-daughter duo Elizabeth and Roxanna Cervantes, Life/Style offers stylish selections ranging from $25 to $900.


Carefully edited to reflect California casual chic for day and night, Life/Style carries:  Da-Nang, Retro Sport Apparel, Joe’s Jeans, C&C California, Black Halo, Kain Label, Kova &T, Gypsy 05, T-Bags, Dream Society, Joie, Torn by Ronny Kobo, and Lauren Moshi.  Labels for men are TankFarm, Ben Sherman, Retro Sport Apparel, and Joe’s Jeans.


New additions for Spring ’09 include: Young, Fabulous and Broke, Sunner, LaRok, 32 Flavors, Yaya Aflalo, Theory, and Jamison.


Life/Style is the perfect destination for gift shopping, with their Love Quotes scarves a top pick.  The inspirational linen scarves come in a variety ofcolors with meaningful quotes attached.  Jewelry is another popular choice, with pieces from Dogeared and Delicate Raymond, starting at $25 and up.  Co-owner Roxanna has also handpicked Brazilian 18K jewelry exclusive to Life/Style, made of fine gemstones including emeralds, ritulated quartz, and tourmaline.


In addition to clothing and accessories, Life/Style features New World Trading hand-tooled leather furniture, designed by co-owner Elizabeth.  Each piece is one of a kind and uses sustainable materials whenever possible, including vegetable dyes and recycled/rescue woods.


With its friendly, unpretentious atmosphere, Life/Style sets itself apart from other boutiques with personalized attention and competitive prices on must-have labels. Life/Style is located at 2727 Main Street in Santa Monica, CA, and will soon launch their e-commerce site,