March 18, 2008 (Los Angeles, CA)— Magnolia PR is pleased to introduce their newest client, Gigis Apparel, a collection of whimsical and sweet fashion accessories for babies and children, including soft knit and velvet hats, headbands, helmet duvets, lace leggings, and more.  After 25 years of raising boys, Wendi Shaffner’s family finally welcomed a little girl who ultimately inspired the creation of Gigis Apparel. Not wanting their bald little girl to be mistaken for a boy, Wendi’s sister designed ultra-girly hats featuring large flowers. 

After repeatedly being stopped by people wanting to know where to find these adorable hats, Wendi and her sister decided to launch their collection by putting up a website and doing a trade show.  Less than a year later, Gigis Apparel is sold at over 200 stores nationwide.  Gigis Apparel captures an innocence and sweetness hard to find in today’s market of children’s accessories.

Popular must-haves from Gigis Apparel include the Kissy style, featuring a large pink flower and pink knit cap, for younger girls and the Marvelous, featuring a soft pink flower and black knit cap, popular for more sophisticated older girls. Retail prices range from $20 for headbands to $35 for hats. All Gigis Apparel products are beautifully packaged in classic hat boxes for added appeal—great for gift-giving.  


Helmet duvets are a Gigis Apparel original that slip over a child’s helmet to create a bold, eye-catching fashion statement.  Helmet duvets are made of stretchable, breathable, and highly visible mesh that dress up safety helmets—great for encouraging children to wear their helmet.  Fun styles include worms, spiders, and of course large flowers.  In addition, Gigis Apparel gives back a portion of helmet duvet proceeds to First Star charity,, devoted to helping abused and neglected children. 

Gigis Apparel’s lace leggings, $20 each, are made from the finest lace and cotton for maximum comfort. Leggings colors include black, pink, hot pink, lavender, white, and cream.  Great for wearing under skirts and shorts!

To learn more about Gigis Apparel, please visit